Consumer Behavior

Florida Consumer Preferences for Indoor Foliage Plant Attributes

Hayk Khachatryan and Alicia Rihn

Factors Affecting Consumer Preferences and Demand for Ornamental Plants

Hayk Khachatryan and Hee Jung Choi

Florida Consumer Preferences for Ornamental Landscape Plants

Hayk Khachatryan and Alicia Rihn

Orange Juice Consumers' Response to the COVID-19 Pandemic

Yan Heng, Marisa Zansler, and Lisa House

Estimating Willingness to Pay for New Mandarin Cultivars: A Revealed Preference Approach

Xiang Bi, Lisa House, Zhifeng Gao, and Frederick Gmitter

Eye-Tracking Methodology and Applications in Consumer Research

Hayk Khachatryan and Alicia L. Rihn

Do Millennials Have a Stronger Demand for Orange Juice?

Yan Heng, Ronald W. Ward, and Lisa A. House

US Consumer Preferences for Home Lawn Fertilizers

Hayk Khachatryan, Alicia Rihn, and Michael Dukes

Floridian Consumer Perceptions of Local Versus Organic Ornamental Plants

Hayk Khachatryan and Alicia Rihn

Consumer and Producer Perceptions and Preferences for Pollinator-Friendly Labeling Practices in the US Green Industry

Hayk Khachatryan, Xuan Wei, and Alicia Rihn

Consumer Perceptions and Preferences toward Florida Orange Juice

Yan Heng, Lisa House, and Sungeun Yoon

Faced with reduced domestic supply, competition from imports, and high production costs, the Florida citrus industry and Florida growers need to understand how consumers perceive Florida-produced orange juice and whether they value it more than OJ produced elsewhere. We conducted a national survey to understand consumers' perceptions and confirmed that consumers have a superior perception of Florida OJ, which could lead to higher rates of willingness-to-buy and willingness-to-pay.

US Food Shopper Trends in 2017

Lijun Angelia Chen and Lisa House

This study provides an overview of US food shoppers in 2017 and serves as a benchmark for policymakers and marketers of consumer food and beverage products for analyzing consumer trends in the future. A nationwide sample of 5,993 adults, all primary food shoppers in the United States, completed a survey in 2017 to learn about food-related perspectives and trends. Consumers differ in food shopping outlets, grocery spending, response to food price increases, food-related attitudes, food and beverage consumption patterns, and nutritional perceptions.

Plant Selection Behavior and Promotion Use by Garden Center Customers

Hayk Khachatryan, Alicia Rihn, and Xuan Wei

This study explores the relationship between consumers’ plant selection behavior (i.e., shopping behavior) and ways that promotions affect subsequent activities. Written by Hayk Khachatryan, Alicia Rihn, and Xuan Wei, and published by the UF/IFAS Food and Resource Economics Department, May 2021.

Inflation in Orange Juice Prices and Consumer Responses

Sungeun Yoon, Marisa Zansler, and Lisa House

This publication examines the recent inflation in orange juice prices and consumer responses using Nielsen scanner and orange juice tracker datasets. Orange juice prices experienced high inflation, peaking at 14.1% in January 2023, leading to decreased sales in both volume and dollars. Consumers are aware of the ongoing inflation in orange juice prices and reduced their orange juice purchases in quantity and frequency instead of discontinuing consumption altogether. Despite the significant barrier of high prices, the proportions of active orange juice consumers and those with a positive perception of orange juice remained steady and strong. Marketing efforts emphasizing the health benefits of orange juice continue to be crucial to sustaining consumer perception and demand.

Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants

Hayk Khachatryan and Alicia Rihn

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: Citizen awareness of food systems and the environment